Starbucks Logo | Starbucks New Logo

Starbucks, the world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle updates.Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.

Starbucks revealed the logo Wednesday to a cheering crowd of employees in its Seattle offices and on a webcast and plans to bring it to stores in March to coincide with the company's 40th anniversary.

Howard Schultz, the CEO of Starbucks say "What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy," "This is not just, let's wake up one day and change our logo."

This is the fourth version of Starbucks' logo since the company's beginnings as a small coffee, tea and spice shop in Seattle in 1971. The first update came in 1987, taking the original bare-breasted siren in brown to a more stylized -- and modest -- version in green as the company began to expand. The image was further refined in the 1990s as the company went public and its growth soared.

Starbucks new logo